play with your favourite models.
The name and the pr monogram lead. The rabbit joins when there's room.
pink rabbit is carried by its type: the wordmark and the pr monogram do the work everywhere, from billboards to a 16px favicon. The low-poly rabbit is an extra that joins when there's room, beside the wordmark or in motion. Keeping the brand type-led keeps it well clear of Playboy's rabbit-led identity, and leaves the spotlight for the creators.
The brand can wink all it likes. These nine lines don't move. They follow a Malta (MGA) style baseline, since the Anjouan licence publishes no ad code of its own, plus the trademark calls from the meeting.
18+ on everything.Every asset carries the 18+ · ad chip. No exceptions, no "teens" in any copy.
Talent is 25+ and looks it.No school, no uniforms, no "fresh faces", no "barely".
Nothing a kid would love.The rabbit is adult and sharp, never cuddly. No toys, cartoons or "play date".
Gambling never equals sex or status.No "get lucky tonight", no "win her over", no wealth flexing.
Creators invite, they don't push."Come say hi" is fine. "Bet with me" never is.
Licence and help on every ad.Licence name and number, plus a responsible-gambling link no more than two clicks away.
Label paid posts.The 18+ · ad chip doubles as X's paid partnership label, which X tightened in 2026.
Stay far from Playboy.No side-profile rabbit, no baby pink, no bow tie, no tux, no serif capitals.
Consent first.No real creator's image or name in brand assets without a signed release.
The lowercase stacked wordmark leads. Sentence case keeps it friendly and gives less to attack on trademark. The pr monogram handles the small jobs: avatars, favicons and the watermark creators wear.
The bunny is an extra, never a requirement. It stands about a third taller than the wordmark, rises a little above it and sits one stem width from the p.
Paytone One, spaced and cut by a handful of rules, measured from a hand-set version.
Black, white and a loud magenta, as the meeting asked. The magenta sits far from Playboy's soft pink and holds its punch on dark creator photos.
#0b0710the room#ff2bd6the wink#f6f1f4the words#c9dcffsecond voice#3b1342the glowPaytone One for display, cut and refined for the wordmark. Bricolage Grotesque carries body copy. Everything is sentence case or lower, never capitals.
display: Paytone One
come say hi.
body: Bricolage Grotesque
Fans chat while they play. Creators earn from their own crowd.
Cheeky, quick and in on the joke. It borrows Liquid Death's deadpan, Oatly's self-awareness, Ryanair's reply-guy chaos and Paddy Power's nerve. One rule holds it together: the cheek stops at money. Payments, limits and help are always said plainly.
Cheeky sits below max on purpose. The brand winks, it never leers.
play with your favourite models.The meeting's line. It's strong on owned channels. Two catches: creators rarely call themselves "models", and ad networks read the double meaning as sexual.
owned channels onlyplay with your favourites.The same wink without the label. Works on X, Telegram and display.
safe everywhereyour favourites are live. come play.For creator go-live posts. It invites people to chat and play, without pushing betting.
safe everywhereThe rabbit is shown front-on or three-quarter only, never side profile. Press the buttons to preview the moves Google Flow will animate.
The Copenhagen artwork the client chose, recoloured with the brand gradient map: near-black shadows, hot magenta midtones and ice highlights. Every rabbit gets the same map.
Below about 64px the rabbit turns to mush, so the pr monogram takes over in avatars, favicons and stream watermarks. The character stays big and the letters do the small jobs.
Every creator event has one name, so fans learn one phrase and creators get a line that sounds like them: "come down the rabbit hole with me tonight." The invitation is to chat and play, never to bet.
The creator posts a go-live card on X or Telegram using our template, with their photo and our chip.
Their own link, pinkrabbit.com/@lolavance, lands fans in their rabbit hole with age checks first.
Fans chat while they play. The overlay carries the creator's name and the PR mark, and stays out of their face.
A recap card and a "next time" reminder. Creators earn from their own audience.
jaybird the hat stays on
mo_k evening from leeds 👋
lola trivia round 2 in 5, get your answers ready
pink rabbit fancy a limit? settings > limits. no judgement.
Templates creators post from their own accounts. The creator stays the hero and the brand comes in through the chip, the mark and the phrase. All talent shown is AI-generated and clearly over 25. The creators below are fictional.
X, creator go-live
going down the rabbit hole at 9 🐇 bring chat, bring snacks, bring your worst pickup lines. link in bio
AI talent: woman, late 20s, satin slip dress, magenta rim light, laughing at camera, glam not explicitX, creator rematch
you lot demanded a trivia rematch. 9pm, the rabbit hole. winner picks my next fit 👀
AI talent: man, early 30s, open shirt, gold chain, smirking, night-club bokehX, brand account reply energy
your favourites don't bite.
mostly.
Telegram, creator channel
AI talent: woman, 30s, sequin top, holding a cocktail, cheeky glancedoors open in 10 🐇 come say hi in the rabbit hole. 18+ only, play nice x
display, 300×250 and 728×90
your favourites are live.
come say hi 18+ · ad · licence no. [operator] · play responsibly
Prompts for Google Flow. Upload the front and three-quarter rabbit as reference images so all three clips keep the same character. Drop the finished MP4s into public/video/ under the names shown and they play here.
Front-facing low-poly hot-magenta rabbit (use reference image), adult and confident, sitting in a dark plum void with soft magenta rim light. It looks straight at camera, flicks one ear, raises a brow, gives a slow knowing wink. Locked-off camera, shallow depth of field, 4 seconds, 9:16. Faceted glossy surfaces, sharp edges. Avoid: side profile, baby pink, bow tie, tuxedo, cute or childlike features, big round eyes, text, logos.
The same low-poly magenta rabbit (use reference) hops into frame from lower left in three-quarter view, lands with weight, turns its head to camera and smirks. Night-black background, magenta light streaks trailing the hop. Slight slow motion on the landing, camera static, 5 seconds, 9:16. Avoid: side profile, baby pink, casino chips, coins, cartoon style, childlike proportions, text.
The same magenta low-poly rabbit (use reference), front-facing, leans toward camera and beckons with one ear, then turns three-quarter and dives into a glowing magenta hole in the floor that pulses like a nightclub doorway. Slow push-in, moody plum haze, 6 seconds, 9:16. Avoid: side profile, baby pink, Playboy imagery, bow tie, money, chips, people, text.
These checks come from outside this room, so the decision doesn't rest on taste alone.
Search UKIPO, EUIPO, USPTO and WIPO for rabbit marks in Classes 9 and 41 (gambling sits in 41, not 42). Check against pinkrabbit.casino too.
The licence holder approves the red lines, the ad chip and the channel list before anything goes live.
One question: "Would your creators post this, as is?" Anything they'd rewrite, we rewrite.
Unmoderated, around 50 people. We measure name recall, "is this Playboy?" and "would you tell a mate you play on it?"
Does the PR mark still read at 24px in a timeline and as a stream watermark?